Google Chrome’s latest announcement could dramatically shift your website traffic

On February 8 Google revealed some big changes to website security on Chrome. It could see website traffic of businesses decrease by up to 55% if they haven't taken the correct precautions. Find out what to do here... 

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If your 2018 strategy doesn’t do this, it will be a fundamental failure

Only 6% of business leaders actually do this effectively, an alarming figure because if you don't, your business strategy is likely to fail. Learn what it is and how you can ensure you do it well in your organisation here. 

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How to ensure Facebook marketing still works for your business after today's announcement

Today Mark Zuckerberg announced changes to the Facebook newsfeed that will leave businesses with smaller post reach and lower marketing performance... Here's how to get ahead so they don't impact your social media marketing. 

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New Research: The one thing that will make your employees work harder

New research has revealed the one thing that makes employees work harder and think more highly of their employer... it's not more pay, it's not better benefits and it's not increased flexibility. So what is it and how can you make the most of it in your business? 

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The three things every business owner needs to know and understand to make 2018 the most successful year yet

Instead of reflecting on the year that was, let's use today to be inspired and envision the year that could be. Here are the three things every business owner needs to know and understand to be more successful in 2018... 

What are your goals for the upcoming year? 

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How to master the art of delegation

Delegation is one of the hardest things to do well, but with some help and the right approach it could be the best cultural move you ever make for the success of your business. Here's why and how you can get it right, too. 

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The one thing every business owner needs to do to be more successful

Do you want to have more visibility of your business, get your team on track, ensure accountability, profitability and sustainable growth?

Then this is what you need to do...

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Would you like $5,000 from the government to boost your business?

The government wants to give new small businesses up to $5,000 matched funding to engage a consultant, strategist or business coach. Here's what you need to know! 

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Four templates every Google manager and leader uses

Calling all managers and business leaders!

Google have released four of their exclusively developed management tools available for download, customisation and use in your own business. You can get your copies of them here... 

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Business and personal finance becoming blurred?  Here’s what you need to do…

A recent survey showed that one in three Australian small business owners have used their personal cash to keep the business afloat. Find out how you can avoid ever blurring the lines of personal and business finance and keep your business on the path to success here...

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Three things every Business Owner & Marketer should learn from the Salesforce State of Marketing Report

The fourth Salesforce State of Marketing report has arrived and in it are some very interesting trends and projections for marketing over the coming years. If you want to ensure your business is on top of the competition, it comes down to doing three things really well. Learn about them here... 

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Crisis Management Public Relations Done Right

When something goes horribly wrong and your business is involved it is always good to be prepared and have a plan.

“A crisis is defined as a significant threat to operations that can have a negative consequence if not handled properly.”

-  Timothy Coombs  -

Therefore, any threat big or small has the potential to escalate and get out of control if not handled properly, for example the United Airlines Overbooking of Passengers Incident. The crisis occurring on Sunday the 9th of April saw a 69-year-old man physically removed from the aircraft after he refused to give up his seat. This incident was recorded and uploading to Social Media channels to show the rough and unacceptable conduct of security in removing the passenger. United’s first media release was late Sunday night stating that the flight was overbooked, volunteers were requested and a passenger was removed by law enforcement. A twitter statement was then released by United Airlines over 24 hours after the incident apologising for the overbooked situation but not the treatment of the passenger. After investigation, the Chicago Department of Aviation stated that the actions taken were not in accordance with operating procedures and were not appropriate. Since then an official apology has been made and a confidential settlement.

This incident highlighted the need for businesses to address crisis’s immediately and apologise if in the wrong. Every business should have a Crisis Management Plan in place in preparation for any possible crisis.

Crisis Management Plan:

1.       Determine what and where a possible crisis may occur and who will be in charge

  • Identify possible crisis situations
  • Create multiple crisis response plans
  • Select a small team of key executives and PR personnel to be in charge of the response 

2.       Train chosen Management Team and staff in communication, speaking and key messages

  • Create a key message to present to the media, consumers and post on social media channels to ensure consistent information.
  • Prepare staff to speak effectively to the media
  • Create and learn a key message/response to the issue
  • Choose a key individual to address the media in public/TV

 3.       What monitoring systems will be put in place

  • Have an establish and growing social media community 
  • Monitor website, social media and internet comment references to determine the public’s view point.

4.       Develop immediate responses

  • Time is needed to investigate, analyse and review the situation so have some general statements for the media prepared to allow for time to get the situation under control and determine what went wrong.

5.       Analyse Crisis Management

  • Review the situation, the time it took to get the situation under control and the damage to the business and its reputation.
  • Review the Crisis Management Plan and determine where the business did well and where improvements can be made or avoided.

A crisis can come at any time, therefore measures need to be in place to avoid them from happening and if unavoidable a plan to manage the crisis. Take time to create a Crisis Management Plan for the business using the outline above and be as detailed as possible.

Customer Engagement: Why it matters and how to get it right

Engaging with your customers successfully through Strategic Marketing is crucial for any business but especially for entrepreneurs and small businesses.

Customer engagement is the repetitive interaction between customers and a brand that build and strengthen brand recognition and preference. This association allows for a brand to become the product of choice by consumers allowing for competitive advantage within the market. Engagement has found to be most popular when the product or service has been personalised to specific individuals as it makes the customer feel unique and their purchase appreciated.

Coke has created a very successful personal engagement connection with their consumers through the Share a Coke campaign where coke bottles were printed with personalised names. Unsure of the times, as social media was only still new, Share a Coke focused mainly on TV but quickly found that the excitement and word-of-mouth from consumers was mainly on social media. This then opened the doors for branded social media campaigns globally, allowing for consumers to go offline to find their personalised product and then go back online (social media) to share with all their friends. This campaign resulted in a 6.8% global increase on Coke’s Facebook page and an increase of 2.5% increase in total sales. This campaign resulted in a positive customer response with an increase brand awareness and active search for the personalised names of the customers.

Why Coca Cola Succeeded:

  • Made their consumers feel important and valued with the personalisation of bottles
  • Made a personal connection
  • Shared consumer content on Social Media and Advertising platforms
  • Created large amounts of word-of-mouth through successful marketing 

How can small businesses do this:

  • When sending products, include a personalised letter to the customer
  • Personalised replies to customers on all communication and social media platforms
  •  Posting photos of your consumers using the product on your social media
  • Listen to your customers and ensure you respond to their requests
  • Promote customer loyalty as two-way

Expected Results:

  • Increased consumer brand awareness
  • Increased word-of-mouth
  • Creation of a relationship between your business are your consumers and target market
  • Increase of sales

Whether your business is as big as Coca Cola or is only in the early stages of business it is important to remember your customers and ensure that your products, services and communications are personalised in order to create a high level of consumer engagement.

 

Four things every Small Business needs to know about the Federal Budget

The Federal Budget unveiled almost two weeks ago proved that the Federal Coalition are shifting their view from big enterprise to small business driving Australia’s economic future. It was a budget with a range of wins for small business, specifically those with a turnover of less than $10 million and if the measures are passed and can be retained over the next decade, they’ll have a huge positive impact on the success of our businesses.

1. Reduced Tax Rate

Over the next decade, the Federal Government will reduce the tax burden on small businesses by reducing the tax rate to 27.5% immediately for businesses with a turnover of $10 million or under and by 2026, reducing it to 25% for all small business with turnovers up to $1 billion. The tax reduction works as a slider bringing all small business onto an equal playing field over the next ten years.

2. Unincorporated Small Business Tax Discount

Businesses (not companies) with a turnover of less than $5 million will receive an additional 8% discount on their tax bill with the maximum discount available sitting at $1,000. Over the next decade this discount will expand to a final discount of 16%. The government estimates that around 2.3 businesses will have access to this discount each year.

3.  Increased Tax Concessions

Existing tax concessions will be become more freely available as the government increases the threshold from $2 million to $10 million. The tax thresholds businesses will have access to include: 

  • Simplified depreciation rules, including immediate tax deductibility for asset purchases costing less than $20,000 until 30 June 2017
  • Simplified trading stock rules, giving them the option to avoid end of year stocktake if the value of their stock has changed by less than $5,000;
  • A simplified method of paying PAYG instalments calculated by the ATO, which removes the risk of under or over estimating PAYG instalments and the resulting penalties that may be applied;
  • The option to account for GST on a cash basis and pay GST instalments as calculated by the ATO;
  • Other tax concessions currently available to small businesses, such as fringe benefits tax (FBT) exemptions (from 1 April 2017 to align with the FBT year); and
  • A trial of simpler business activity statements (BAS), reducing GST compliance costs, with a full roll-out from 1 July 2017.

4. Access to financing sources

Asset backed financing will now be given the same tax treatment as conventional financing. This type of financing is suited to infrastructure support or development and large, long-term projects.

 

So there you have it – the benefits for small business outlined! Scott Morrison told The Australian that people “instinctively” saw that a strong small business would mean conditions were better for workers and the broader economy and given just how valuable the small business sector is to our economy, it’s about time. We as small businesses are responsible for the employment of over 3 million people and contribute $340 to our economy each year.

Backbone of Australia? We like to think so.

If you have any questions or would like to share your thoughts about the budget, please feel free to get in touch with us. 

Copyright

Copyright is defined as “a form of intellectual property that protects the original expression of ideas. It enables creators to manage how their content is being used” (Copyright Agency 2017).

Unlike a patent or a trademark, copyright is an automatic legal right given to the creator the moment the work is created. It does not have to be legally documented or approved, only created. There have been many breaches of copyright throughout the years the major issues are in relation to art, music and literary. This does not occur to as many physical creations (inventions) as they would have been patented or trademarked by their creators.

It is important to also take note that there are exceptions to the rules of copyright which include: research or study, review, satire, news reporting, public art etc. These exceptions are allowed due to the piece of work not being replicated or taken but reviewed, analysed or discussed.  

How long does your copyright lasts?

Copyright duration relies on several factors; time of creation, date of publication and death of creator.

  • Published, created or a death before 1955, the copyright has expired.
  • As of 2005 the limit on copyright material extended from 50 years to 70 years after the death of the creator.
  • Resale loyalties also have a limited of 70 years after the death of the creator.
  • Refer to Copyright Agency for more information 

For example, the use of images not being referenced or classified as “free”, “stock” or information not referenced creates a breach in copyright. It is crucial when you are representing your business through blog posts you refer your readers to where you got your ideas and images, to give credit where credit is due. If you fail to do so there is an opening for conflict and possible law suit for taking someone else’s work as your own.

To avoid conflict, when you have researched a topic make sure you link a key word to the writer or website you got your idea off, to both credit them and to also direct your readers to more information on the topic. Regarding images, either take your own photos, use someone else’s photo while both linking and crediting or visit stock photo websites.

Stock photo websites:

StockSnap.io

Pixabay

Pexels

Unsplash

Burst

If the necessary steps are taken in referencing, crediting or using free images there should be no risk of you or your company breaching copyright while creating a colourful and interesting brand for your business.