Copyright is defined as “a form of intellectual property that protects the original expression of ideas. It enables creators to manage how their content is being used” (Copyright Agency 2017).
Unlike a patent or a trademark, copyright is an automatic legal right given to the creator the moment the work is created. It does not have to be legally documented or approved, only created. There have been many breaches of copyright throughout the years the major issues are in relation to art, music and literary. This does not occur to as many physical creations (inventions) as they would have been patented or trademarked by their creators.
It is important to also take note that there are exceptions to the rules of copyright which include: research or study, review, satire, news reporting, public art etc. These exceptions are allowed due to the piece of work not being replicated or taken but reviewed, analysed or discussed.
How long does your copyright lasts?
Copyright duration relies on several factors; time of creation, date of publication and death of creator.
- Published, created or a death before 1955, the copyright has expired.
- As of 2005 the limit on copyright material extended from 50 years to 70 years after the death of the creator.
- Resale loyalties also have a limited of 70 years after the death of the creator.
- Refer to Copyright Agency for more information
For example, the use of images not being referenced or classified as “free”, “stock” or information not referenced creates a breach in copyright. It is crucial when you are representing your business through blog posts you refer your readers to where you got your ideas and images, to give credit where credit is due. If you fail to do so there is an opening for conflict and possible law suit for taking someone else’s work as your own.
To avoid conflict, when you have researched a topic make sure you link a key word to the writer or website you got your idea off, to both credit them and to also direct your readers to more information on the topic. Regarding images, either take your own photos, use someone else’s photo while both linking and crediting or visit stock photo websites.
Stock photo websites:
If the necessary steps are taken in referencing, crediting or using free images there should be no risk of you or your company breaching copyright while creating a colourful and interesting brand for your business.