How Australian SMEs can leverage technology to improve the customer experience

As a phrase, ‘Customer Experience’ has become familiar to CEOs but it’s value does not seem to have resonated with a lot of small to medium sized businesses in Australia yet. It has a potentially enormous impact on your bottom line - so here is what you need to do to harness the power of technology and improve the Customer Experience your business offers…

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Google Chrome’s latest announcement could dramatically shift your website traffic

On February 8 Google revealed some big changes to website security on Chrome. It could see website traffic of businesses decrease by up to 55% if they haven't taken the correct precautions. Find out what to do here... 

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How to ensure Facebook marketing still works for your business after today's announcement

Today Mark Zuckerberg announced changes to the Facebook newsfeed that will leave businesses with smaller post reach and lower marketing performance... Here's how to get ahead so they don't impact your social media marketing. 

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Three things every Business Owner & Marketer should learn from the Salesforce State of Marketing Report

The fourth Salesforce State of Marketing report has arrived and in it are some very interesting trends and projections for marketing over the coming years. If you want to ensure your business is on top of the competition, it comes down to doing three things really well. Learn about them here... 

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