Are we missing the point of strategy?

In my early days as a newly minted CEO, I discovered that it was incredibly easy to overlook the most important part of strategy… This is what I learnt.

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How Australian SMEs can leverage technology to improve the customer experience

As a phrase, ‘Customer Experience’ has become familiar to CEOs but it’s value does not seem to have resonated with a lot of small to medium sized businesses in Australia yet. It has a potentially enormous impact on your bottom line - so here is what you need to do to harness the power of technology and improve the Customer Experience your business offers…

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